We build for you
From idea to launch. Strategy, design and product-grade engineering — with AI built in from the ground up, not bolted on at the end.
AI-native software house in Israel
We build premium products. For our clients — and for ourselves.
DevShift is an Israel-based AI software house specializing in custom software development. We design, engineer and ship exceptional digital products for ambitious companies — and launch our own products to market.
12+
years building
40+
products shipped
AI
in every solution
RoadProtect Live system
100,000+
fines handled
+50k
drivers assisted
AI flagged 3 fines worth appealing
AI-native
Live in production
Two tracks, one DNA
One product engine. Two ways to create value.
We're not just an agency and not only a product company — we're both. The same team that builds our own products builds yours.
We build for the market
We don't just dream up products — we ship them. Funding, building, launching and growing real SaaS products under our own brand.
- RoadProtect — live
- More products in the works
- Equity partnerships
Our products
Products we've built, shipped and grown.
Not a client portfolio — these are ours. It's how we know we can build yours.
Process
How it works
A clear engine that takes a fuzzy idea to a living product — no surprises.
Discovery
We get deep on the vision, the audience and the business goals.
Scope & strategy
We define the product, the priorities and a precise roadmap.
Product design
Product-grade UX/UI — beautiful, precise and measurable.
Engineering & AI
Clean, fast, scalable build with AI at the core.
Launch & grow
We ship, measure and improve — together, over time.
Brands & teams who chose us
DevShift brought strong technical leadership and precise execution. They handled complex challenges without blinking, and delivered a well-built solution with real strategic guidance.
Saar Litmanovich
CTO, Colors AI
FAQ
Everything you wanted to know.
Didn't find an answer? Talk to us — we're happy to answer anything.
What does DevShift actually do?
We're an Israel-based, AI-native product and software house: custom software development — web, mobile apps and digital products — for ambitious clients, from strategy and design to launch. In parallel, we build and launch our own products, like RoadProtect and Formalingo. Same team, same standards.
How long does it take to build a product or website?
It depends on scope. A focused marketing site can go live within 2–4 weeks, and a full SaaS product usually takes 2–4 months to a first version. After a discovery call we'll define a precise roadmap with clear milestones together.
How much does it cost to build a product?
Every project is priced by scope, complexity and timeline. We work with full transparency — a detailed quote before we start, no surprises along the way. Tell us about your idea and we'll get back to you with an estimate within one business day.
What does "AI-native" mean?
It means artificial intelligence is part of the architecture from day one — not an add-on bolted on at the end. We integrate language models, automations and AI agents into the product's core, so it's smarter, faster and cheaper to operate over time.
Do you only work with large companies?
Not at all. We work with first-time founders, startups, small businesses, large organizations and public authorities. We've built products for transportation, fintech, healthcare, education and real estate — what matters to us is ambition, not size.
What happens after launch?
We don't disappear. Most of our clients continue with us on an ongoing basis — maintenance, monitoring, improvements and new feature development. Launch is just the beginning of the journey together.
Let's build
Have an idea? Let's ship it.
Whether you need a product partner or want to build the next big thing with us — we're here. Tell us about your project and we'll get back to you within one business day.
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